Will 2025 Be a Buyer’s Housing Market? Zillow’s Bold Predictions

Are you curious about what the housing market might look like in 2025? Housing Market Predictions 2025 by Zillow suggest a more balanced market with a potential shift in favor of buyers, especially in certain regions. While mortgage rates remain a wild card, Zillow forecasts a modest increase in home sales and a slower pace of home value growth, creating opportunities for those looking to enter the market.

In this blog post, I'll delve into Zillow's insights on the housing market for 2025. We'll discuss the predicted trends, including the potential for buyers' markets to expand, mortgage rate fluctuations, and the changing preferences in home sizes. I'll share my own experience and thoughts on these predictions to help you understand what might lie ahead in the real estate world. Let's dive in!

Will 2025 Be a Buyer's Housing Market? Zillow's Bold Predictions

A More Balanced Market on the Horizon

Zillow anticipates a more active housing market in 2025, which is a welcome change after the recent volatility. They predict a slight rise in existing home sales, from a projected 4 million in 2024 to about 4.3 million in 2025. While this signifies a gradual improvement, it's important to note that this is still a slower pace compared to previous years.

Home Value Growth:

Zillow forecasts a modest 2.6% home value growth in 2025. This growth rate is expected to be similar to what we saw in 2024. While home prices won't be skyrocketing, this slow but steady growth indicates a stabilizing market.

As a person who's been following the housing market trends for several years now, it's good to see a potential move away from the rapid price increases of the past couple of years. While some might feel disappointed by slower appreciation, it signifies a more sustainable and potentially healthier market for both buyers and sellers.

Mortgage Rates: A Rollercoaster Ride?

Mortgage rates have been all over the place lately, and Zillow expects this volatility to continue into 2025. While there's a chance rates might ease in some periods, it's not going to be a smooth ride.

In 2024, we saw a brief drop in rates, briefly increasing the affordability of homes. However, this was short-lived, with rates climbing back up to almost 7%. Zillow anticipates similar fluctuations in 2025.

What does this mean for buyers and sellers?

• Buyers: Need to be prepared to act quickly when mortgage rates dip and refinance during those opportunities.
• Sellers: May face uncertainty as buyers might hold back due to mortgage rate concerns.

This constant uncertainty in mortgage rates is something I think buyers need to be prepared for. Having a clear understanding of your own financial situation and comfort level with fluctuating rates is crucial. Staying informed and being flexible will be key for buyers to successfully navigate this market.

Buyers' Markets Expanding to the Southwest

Currently, several major metro areas, mostly in the Southeast, are considered buyers' markets, meaning buyers have more leverage in negotiations. Zillow expects this trend to extend to the Southwest in 2025 as inventory in more affordable areas gradually increases.

What does this mean for buyers?

• Greater selection of homes.
• More time to consider different options.
• Stronger negotiating power.

What does this mean for sellers?

• More competition from other sellers.
• Need to be more competitive in pricing and presenting their homes.

From my perspective, the shift towards buyers' markets in more regions is positive news for those looking to buy a home. It can create a more level playing field and reduce the intense competition that has characterized the market for some time. However, sellers also need to adjust their expectations and strategize to stand out from the crowd.

The Rise of “Cozy” Living

The pandemic sparked a trend toward larger homes with more space. However, Zillow predicts a shift back towards smaller, more sustainable, and affordable homes in 2025. The term “cozy” has become more prevalent in listing descriptions — a 35% increase in 2024 compared to 2023!

This shift is being fueled by a few factors:

• Affordability: Smaller homes are generally more affordable, especially in today's market.
• Sustainability: Smaller homes are often more environmentally friendly.
• Changing Preferences: Homebuyers are finding value in comfortable, functional, and stylish spaces rather than just huge open floor plans.

I find this change interesting. After the pandemic, people were focused on having more space. It makes sense that we're now seeing a shift toward more manageable living spaces that are easier on the wallet and the environment. It’s a reminder that housing trends are cyclical, responding to broader societal shifts.

Renters: Less Room to Negotiate

Renters experienced a slightly more favorable market in 2024, with a record-high share of rental listings offering concessions like free rent weeks or free parking. However, Zillow expects this trend to fade in 2025, especially in the latter half of the year.

The surge in multifamily construction is a major contributor to this recent renter-friendly environment. More units are hitting the market than in the past 50 years, leading property managers to offer incentives to attract tenants.

Why the shift?

• Slowing Construction: The pace of new multifamily construction is expected to slow down.
• Increased Competition: As the construction boom subsides, landlords may feel less pressure to offer concessions.

I believe this shift is understandable. As the supply of new rental units slows down, the balance of power might start to shift back toward landlords. Renters who have enjoyed the benefits of concessions might need to adjust their expectations in the future.

Pet-Friendly Properties Become a Must-Have

The average age of a renter is increasing, reaching 42. Many renters are settling into long-term rentals and embracing “adulting” milestones like pets and shared living. It's no surprise that a significant portion of renters — nearly 58% — now have pets.

The Takeaway:

Properties that are not pet-friendly could struggle to find tenants in a more competitive market.

I've always believed that allowing pets in rental properties is a smart move. It opens the door to a larger pool of potential tenants. Plus, many renters view pet-friendliness as a significant factor when choosing where to live. If you are a property manager, considering embracing this trend could be a beneficial move to secure tenants and achieve higher occupancy rates.

Conclusion

Zillow's housing market predictions for 2025 paint a picture of a more balanced market with potential opportunities for buyers, especially in the Southwest. While mortgage rates might remain unpredictable, the forecasts suggest a shift towards a more sustainable and stable environment.

We can expect to see:

• Modest home value growth.
• Increased home sales.
• Expanding buyers' markets.
• Increased emphasis on “cozy” and smaller living spaces.
• A potential decline in rental concessions.
• Pet-friendly properties becoming a necessity.