Most Popular Housing Markets: Unveiling Hotspots of 2024

If you're anything like me, you've probably been glued to real estate websites, dreaming about your next move. Well, I've got some exciting news for you! According to Zillow's analysis of 2024, Manchester, New Hampshire is the most popular housing market right now. But it doesn't stop there. This year's trends point towards a fascinating shift, with smaller cities and exurbs grabbing the spotlight, alongside surprising regional winners. So, let's dive in and explore where everyone seems to be looking to call home!

The Rise of the Exurbs: A New Trend in Housing

Forget the hustle and bustle of big cities, many of us are looking for something different. What's interesting this year is that exurbs are really taking the lead. These are smaller towns located outside of the main suburbs but still close enough for an easy commute. I've always found the idea of living in a place that balances peaceful living with the option to easily get to the city very appealing.

The increase in hybrid work setups seems to be a major factor in this trend. People aren’t tied to offices as much anymore and that opens up a whole new world of possibilities. We're realizing that we can have a lower cost of living, more space and still be able to head into the city when we need to. It’s like finding a hidden gem that was always there, but we never had a reason to explore it fully.

Zillow's Top 10 Most Popular Housing Markets of 2024

Zillow, a major name in real estate, analyzes user data like page views, home value growth, and how quickly properties sell, to figure out where people are most interested in buying. The results give a great snapshot of the current housing market. Based on their analysis, here are the top 10 most popular markets this year:

• Manchester, New Hampshire
• Rockford, Illinois
• Stamford, Connecticut
• Columbia, Maryland
• Bridgeport, Connecticut
• Allentown, Pennsylvania
• Peoria, Illinois
• New Haven, Connecticut
• Waterbury, Connecticut
• Sunnyvale, California

As you can see, the Northeast continues to be quite popular, taking up a majority of the top spots, which is fascinating. The Midwest also shows a lot of interest and it's notable that only one West Coast market made the list. It shows that people are looking for alternatives. The West Coast is beautiful, I agree but for a while it has been notoriously expensive.

Manchester, New Hampshire: The Most Popular Overall

Let's talk about the overall winner – Manchester, New Hampshire. I'm not surprised it’s so popular! It's the largest city in the state and has been attracting the interest of many home shoppers. What's even more interesting is that this city has seen a 7.3% jump in typical home values within the last year, now sitting at $415,000. For all its growing appeal, it's still more affordable than other cities such as Boston. Many buyers from outside of Manchester have been looking to relocate there. This tells me that it's not just locals driving the market, it's people from all over seeking a change of scenery.

Diving Deeper: Regional Favorites and Specialized Markets

Okay, so we know the most popular overall spots but what about the types of markets? Let's check out how things are trending in different categories.

Most Popular Large City: Toledo, Ohio

Toledo, Ohio, has won the top spot for most popular large city! With a typical home valued at around $121,000, it is clear that affordability is a major attraction. Located near Lake Erie, it has an appealing mix of nature and cultural attractions, such as a thriving art scene. It seems like this city has a lot of potential. San Jose, California, and Wichita, Kansas, also secured spots in the top three in this category. I can totally understand why people are finding these cities interesting, they all offer something different.

Most Popular Small Town: Elizabethtown, Pennsylvania

Elizabethtown, Pennsylvania, is the most popular small town. It is a lovely town with only 12,000 residents, featuring charming streets, shops and parks. If you are looking to buy here, you have to be quick because houses are selling within five days! Small towns in the Midwest are also quite popular including Vermilion, Ohio; Roscoe, Illinois; and Twinsburg, Ohio. For someone like me who likes a smaller and quieter setting these towns sound really attractive.

Most Popular Coastal City: Milford, Connecticut

Milford, Connecticut, takes the title of most popular coastal city with its 17 miles of coastline along Long Island Sound. It has all the attractions for people who like beaches and boating. West Haven, Connecticut, and South Portland, Maine, are also popular coastal cities. It’s definitely clear that there is an enduring appeal to coastal living.

Most Popular Vacation Town: Portland, Maine

Portland, Maine is the most popular vacation town. It is located on a peninsula extending into Casco Bay and known for its art, architecture, and seafood. It is not really surprising that it’s such a hit with people who want to get away to the coast. Other East Coast towns like East Haven, Connecticut, and Newport, Rhode Island, also made it on the list, showing that the East Coast dominates the most popular vacation towns.

Most Popular Retirement City: Pahrump, Nevada

Pahrump, Nevada, 50 miles away from Las Vegas, has made it to the top as the most popular retirement city. I can see why. It has a warm climate and a significant population of people aged 65 and older. It seems to be a really good fit for retirees. Last year's number 1 retirement city, Pinehurst, North Carolina, is now in the second position.

Most Popular College Town: Normal, Illinois

Normal, Illinois, is the most popular college town. It is home to the Illinois State University Redbirds. Kent, Ohio, is in second place for the second year in a row. Other popular college towns include San Luis Obispo, California, Charlottesville, Virginia, and La Crosse, Wisconsin. It is great to see how these different types of towns attract different types of people!

Most Popular Cities by Geographic Region

Zillow's analysis also looked at the most popular cities by geographic regions. This is very interesting because it can show us what's trending in a wider geographical sense. Here are the regional winners:

• Northeast: Manchester, New Hampshire
• West: Sunnyvale, California
• Midwest: Rockford, Illinois
• Southwest: Rio Rancho, New Mexico
• Southeast: Cary, North Carolina
• Mountain Region: Fort Collins, Colorado

It's nice to see how popularity is spread out, and it's not all concentrated in one area.

What Does This Mean for You? Some Final Thoughts

So, what does all this data mean for you and me? Well, it's clear that the housing market is changing, and so are people's preferences. The rise of exurbs is a signal that the work-from-home shift has had a lasting effect on where people are choosing to live. It's also interesting to see that people are looking for affordability, different types of lifestyles and experiences whether that's in coastal towns, vacation towns, retirement or college towns. I personally find this trend very encouraging. It shows that we’re more flexible, and are choosing to live in places that suit our needs rather than just being tied to major city hubs.

If you're thinking about making a move, this data can give you an idea of what's trending and some locations that are worth checking out. However, remember that the “most popular” isn't necessarily the “best” for you, so be sure to do your own research and pick a place that is suitable for your own unique preferences and circumstances! I also recommend talking to local real estate experts who know the areas very well.

In Conclusion

The most popular housing markets of 2024 are showing a clear shift towards smaller cities and exurbs. Manchester, New Hampshire is leading the charge, but there is also popularity spread across various other cities, showcasing diverse lifestyle preferences. These changing trends are driven by factors such as increased hybrid work models and a growing interest in affordability. Keep this information in mind if you're planning on making a move soon, and happy house hunting!